Feng Chia district is innovative and diverse gourmet snacks, selected Tri “Taiwan’s most delicious night market,” the title, by the media and tourism propaganda blessing, has created a huge opportunity
, and also the night market of choice for Hong Kong, Macao and Southeast Asia .
Feng Chia University marketing research team survey statistical study showed that in 2014, Feng Chia Circle crowds than 12.2 million passengers, the annual performance point of view and accommodation opportunities NT $ 20 billion, while the Hong Kong and Macao and Southeast Asia account for respondents
3.5% ratio.
Feng Chia University statistics marketing team, led by former business school dean Lee Shen-ming, director of the Department of Statistics MULTIPURPOSE UTILIZATION accompanied by three teachers and thematic survey research center Academia Sinica researcher, led by students from 谢淑惠 aid, has been going on for seven years were crowded traffic survey of Feng Chia Circle .
According to 2014 survey estimated the crowd flow Feng Chia Circle crowds Monday through Thursday evening, a day, about 20,001 thousand people, on Saturday, about 60,007 thousand people, on Sunday, there are 52,000 people; this year the amount of information in terms of the crowd, then up to 12.2 million people.
The past two years, Feng Chia district near the addition of many hotels, Feng Chia district in order to understand the behavior of consumers stay, the team also asked respondents’ visit to Feng Chia district if there is accommodation, “we found that around 17.9 percent of respondents to the Feng Chia district has accommodation to the crowd a year’s estimated 218 million people will stay, if the two people, and the average room housing to count the amount of $ 2,000 in 2014 to about create more than 20 million accommodation opportunities.
It is noteworthy that to Feng Chia district consumers about 2.59 percent is living in daily rental suites, so the government should strengthen the related administrative mechanisms to protect Taichung accommodation View Interest in the light of passengers.
The research team in 2012, 2013 and 2014, the proportion of ongoing investigations to Feng Chia Circle of consumers use smartphones, statistical results were 69.9%, 89.9% and 96.7%,this growth trend can also be seen in the development of Feng Chia district eat, drink, play, business district of Wisdom is not be ignored.
The questionnaire survey also “currently the most commonly used mobile phone carriers’ market share of the top three industry were approximately 45.0 percent of Chunghwa Telecom, Taiwan’s brother about 25.1% To about 20.3% remote; quite consistent with the findings of the telecommunications Mitsuo, dominate the mobile phone industry, especially in Chunghwa Telecom champion.
With the advent of 4G era will bring changes in consumption patterns, in order to further improve the Feng Chia district’s turnover and the creation of innovative action sightseeing district has the characteristics of Taiwan’s technology, the team had in September 2014 to Fengjia Suppliers shops and stalls circle questionnaire study to understand the Feng Chia shopping district stores or street vendors cognition and technology import will, at the time of the survey results nearly 80% of a vendor willing to import by science and technology, in order to promote further into the wisdom of Feng Chia Circle Friendly business district.
The consumer survey of 1,324 valid questionnaires were collected parts, the proportion of males 45.9% and females 54.1%, the survey added Wisdom Circle of related issues:”Parking position with real-time information”, “information bus (route and arrival time”, “immediate action ordering and waiting for information”, “Feng Chia district offers free Wi-Fi “,” classified information store position “and” Multiple Payment “and other issues, the survey showed the proportion of its knowledge more important were 88%, 82%, 69%, 68%, 78% and 57%.
We hope from the consumer demand side, in order to provide manufacturers and governments to promote the wisdom of the district as the basis for innovative applications and services.
According to the survey, if set, “Feng Chia district intelligence platform,” Feng Chia district provides project-related information content of the vital importance of the information above, in order to “toilet position”, “Trash position” as high and the ratio of 96.1% and 93.3%, second is “the best shopping path (Smart shopping)” also have 67.1%, while ” i-Bike (U-Bike) position “,” electronic ticket stored-value position “and the” weather information “rates were 53.6%, 57.0% and 53.2%.
This results in promoting the wisdom of the district construction firms or government on scientific and technological innovation in applications and services, it is an important priority of selection of reference, but also help to increase with the wishes of Feng Chia district stores and the establishment of a Taiwanese specialties Innovation Action wisdom sightseeing district to facilitate tourists and provide a variety of services, to improve and enhance the economic efficiency crowds turnover.
Source: http: //www.cna.com.tw/postwrite/Detail/163596.aspx#.VYtbFPmqqko
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